Product Specialist  

About the role 

WesTrac is seeking an experienced Product Specialist to join our team based in Tomago. 

In this role, you’ll take ownership of product market introduction, assessing product suitability, developing pricing strategies, and leading promotional initiatives in close collaboration with our sales and marketing teams. 

This is an excellent opportunity to build a long‑term career with WesTrac, offering stability, growth, and exposure to multiple areas of the business. You’ll play a key role in shaping product strategies, driving sales performance, and supporting ongoing technical development across the organisation. 

This is a full‑time, permanent position, working Monday to Friday, 8:30am to 5:00pm (40 hours per week). 

Key Responsibilities  

• Provide Business Development leadership, advice, and support to the sales team.  

• Develop and implement sales strategies utilising the 4P’s of marketing for new product positioning. 

• Develop and implement technical training and support for the sales team.  

• Manage the Machine consist of and stocking strategy.  

• Effectively manage the relationships with respective Caterpillar contacts  

• Monitor market share, sales activity and PIN results and report to management on a regular basis.  

Skills & Experience  

• Tertiary qualifications in Engineering, Marketing, Commerce, Finance, Business, or a technically related discipline.  

• Minimum 8 years post-graduation experience in a sales and product focussed role.  

• Strong understanding of Product Management  

• Comprehensive understanding of the Construction market, or the ability to adapt quickly. 

• Strong commercial and business acumen 

• Sound understanding of effective sales strategy development.  

• Proficiency in Microsoft Office Suite 

• High attention to detail  

• Excellent written, verbal, and interpersonal communication skills  

• Ability to work successfully with a team and autonomously.  

• Highly analytical with the ability to analyse data efficiently.  

• Ability to build and maintain relationships throughout the business.   

Why Join Westrac 

• 12 weeks paid parental leave + income protection 

• Strong job security with long‑term career pathways 

• Flexitime, RDOs & purchased leave (up to 5 weeks p.a.) 

• Training & career progression via the WesTrac Institute 

• Fitness Passport (family included) + health & wellbeing support 

• 600+ retail, travel & lifestyle discounts + CAT tool discounts 

• Refer a mate & earn up to $3,000 

• Free parking, onsite café & extra perks at select sites 

• Relocation assistance for eligible candidates 

We invest heavily in your development, offering access to our in‑house RTO(50737), dedicated learning pathways, and hands‑on experience with the latest Cat® technology and future‑focused capabilities. As one of the world’s largest authorised Cat® dealers, you’ll be part of an industry leader shaping what’s next in mining and construction. 

Apply Now 

Apply now with your resume or contact our Recruitment Team on 1300 797 028. Please reference vacancy number #5437. 

Successful applicants will be required to complete a satisfactory National Criminal History Check and a Pre-Employment Medical as part of the Recruitment Process.  

At WesTrac, our primary focus is our people. As we look to the future, we’re focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture.