At WesTrac, we’re made for more of what matters most. More family time, with paid parental leave, flexible working arrangements and purchased leave programs to give you the work life balance you’ve always wanted. More development opportunities, with WesTrac's own in house RTO - 50737, access to your own guided learning platform and a range of pathways to help you steer your career in the direction of your dreams. More diversity, with over 4,000 team members with a tonne of differences, united by our passion for building a better tomorrow. As an industry leader and employer of choice, we’re Made for More.   

As a market leader in equipment solutions for the construction industry, WesTrac is committed to delivering a best‑in‑class customer experience. In this Sales Representative role, you will manage a designated customer portfolio, nurture key stakeholder relationships, and drive growth through exceptional service and customised solutions.

Reporting to the Sales Manager, you will be responsible for developing and implementing tailored strategies that support customers with their equipment requirements, purchases, and value‑added solutions. With a strong focus on capital equipment sales and technology‑driven offerings, you will play a vital role in increasing market share while ensuring an outstanding customer experience aligned with WesTrac’s broader sales and growth objectives.

This is a full‑time position based in Canberra, with regular travel to customer sites within your territory and to corporate offices across NSW.

 Key Accountabilities 

• Develop and execute sales strategies to meet customer requirements and deliver on sales targets
• Negotiation and sales for capital equipment and technology solutions
• Collaborate with internal stakeholders and Caterpillar to deliver exceptional customer outcomes
• Provide regular reports including sales forecasts to allow for effective operational planning 
• Proactively identify business development opportunities within relevant markets
• Maintain a work standard in line with Company guidelines

About You  

• Strong negotiation, influencing skills, and commercial acumen
• Proven key account management experience with measurable results
• Excellent interpersonal and relationship‑building abilities
• Solid understanding of the environmental, economic, and operational drivers behind customer decisions
• Demonstrated sales capability with a track record of increasing market share and driving conversions
• Knowledge of Caterpillar equipment and heavy mining machinery, including total cost of ownership
• Tertiary business qualifications and/or a mechanical trade background (highly regarded)
• High level of computer literacy

 
Why WesTrac?   

As one of the World's leading Caterpillar dealers, WesTrac services a broad range of customers across NSW, ACT & WA. Our ongoing success is attributed to the individuals that make up our teams, which is why we offer a competitive benefits package and pride ourselves on our Safe, Engaged, and Customer Focused Culture. As a WesTrac team member, you will receive: 

• Competitive remuneration + fully maintained vehicle + commission scheme 
• Fitness Passport for the whole family
• Discounted CAT merch
• Generous relocation assistance for eligible candidates 
• Income protection with 24/7 coverage
• 12 weeks paid parental leave
• Online Learning Library + access to professional development resources 
• Refer a friend program – work alongside your mates and receive up to $3000!
• Novated leasing options
• Purchased Leave program
• Opportunities for growth and development
• Employee Wellness Program
• Discounted private health insurance 

Apply Now    

If you believe you have the skills and experience to succeed in this role, please submit your cover letter and resume for consideration via the link. Successful applicants will be required to complete a satisfactory National Criminal History Check as part of the recruitment process.

For further information regarding this role, please contact our Recruitment Team on 1300 797 028.

Please note: The Talent Acquisition Team will be on annual leave from Friday 19th December 2025, returning Monday 12th January 2026. During this time, recruitment activities will be paused, and applications will not be reviewed. Any applications submitted during this period will be assessed once the team returns in January.